Kayfabe
In professional wrestling, kayfabe (pronounced /ˈkeɪfeɪb/) is the portrayal of events within the industry as "real" or "true". Specifically, the portrayal of professional wrestling, in particular the competition and rivalries between participants, as being genuine or not of a worked nature. Referring to events or interviews as being a "chore" means that the event/interview has been "kayfabed" or staged, or is part of a wrestlingangle while being passed off as legitimate. Kayfabe has also evolved to become a code word of sorts for maintaining this "reality" within the realm of the general public.
Kayfabe is often seen as the suspension of disbelief that is used to create the non-wrestling aspects of promotions, such as feuds, angles, and gimmicks, in a similar manner with other forms of entertainment such as soap opera or film. In relative terms, a wrestler breaking kayfabe during a show would be likened to an actor breaking character on camera. Also, since wrestling is performed in front of a live audience, whose interaction with the show is crucial to the show's success (see pop), one might compare kayfabe to the fourth wall, since there is hardly any conventional fourth wall to begin with.
Breaking kayfabe
"...There have been several examples of breaking kayfabe throughout wrestling history. It should be pointed out that what exactly constitutes "breaking" is rather difficult to define. It is rare for kayfabe to be dispensed with totally and the events acknowledged as scripted. Often the "break" may be implied or through an allusion (for example calling a wrestler by his/her real name) and standards tend to vary as to what is a break..."
Examples:
"During the (kayfabe) trial of Eric Bischoff in December 2005, Chris Masters was brought in to defend Bischoff. Judge Vince McMahon asked Masters for his name, to which he answered "Chris Masters," but McMahon replied "It says here his real name is Chris Mordetzky," and then disqualified Masters from the trial."
Story lines become real life:
"Some efforts to promote kayfabe have resulted in real-life consequences.
While working as a booker for WCW, Kevin Sullivan conceived an angle where Woman (Nancy Daus Sullivan, Sullivan's wife both on-screen and off), would leave his character for Chris Benoit's. Sullivan insisted that the two should travel together to preserve kayfabe for the general public. This resulted in Sullivan's wife legitimately leaving him for Benoit when the two developed a real-life romantic relationship during their time together. Nancy ultimately married Benoit in 2000; Benoit later murdered her and their son and committed suicide (see Chris Benoit double murder and suicide)."